Vericom’s Audience-Centered Communications
Reaching your audiences with contextual content is key to influencing their behavior. Vericom’s solutions target your audiences with compelling content that drives results. Your audiences include patients, consumers, and families, as well as your callers, employees, physicians, researchers, delivery people, and others. Clinical staff are an important audience to target with digital signage, as email and other means of electronic communication can be ineffective with limited or no computer access at work.
Callers
SoundCare® on-hold messaging connects you to your callers with health education and marketing messages that include calls-to-action to drive business to your service lines, increase attendance at screenings, boost your referral line activity, differentiate you from the competition, and more. Vericom tailors your SoundCare messages to help you reach your audiences, whether that means writing in plain language at a certain grade level to support health literacy efforts or featuring the voices of your leadership on hold.
Employees and clinical staff
Employees are the most important ambassadors to your community and your ability to recognize individuals, teams, and departments can go along way towards improving employee morale and your quality of care. Satisfied employees are loyal to your organization, bring business to you, and contribute significantly to patient satisfaction.
Patients and families, consumers
The end result of your messaging should be to get your patients to take action and change their behavior. Your digital signage should be able to soothe anxious patients in waiting rooms, help reduce avoidable hospital readmissions with accurate discharge instructions in patient rooms, help consumers make better nutrition choices in your cafeteria, and more.
Physicians
Strong, branded messaging targeting physicians on their “turf” can help elevate your relationships with them by giving them information they need and want to know. Uniquely positioned messages can guide physicians in taking measures to help them develop better relationships with their patients, meet administration’s goals, reduce the risk of medical errors, and help them understand that the “perception” of the care they provide is reality.