Miami Children’s Hospital is the largest freestanding pediatric teaching hospital in
the Southeastern U.S., and the only licensed specialty hospital in South Florida
exclusively for children. Miami Children’s Hospital has been identified as one of the
25 best pediatric hospitals in the nation. Miami Children’s approach to marketing
enables them to seize unique and cost-effective promotional opportunities in order
to strengthen their brand-awareness and support all other marketing media.
Over 7 years ago, Vericom’s SoundCare® on hold messaging solution presented
an opportunity for Miami Children’s to reach callers waiting on hold and in queue.