It will take new attitudes toward nutrition and physical activity to get kids, who are
now fatter than ever before, off the couch and onto the track, the playground, or the
playing field. And what better place to start changing attitudes than at school, using
peer recognition and kid-friendly, high definition digital signage communications to
show students what’s in it for them when they choose healthier behaviors.
The Crim Fitness Foundation, a nonprofit group that seeks to encourage people of all
ages to be active and healthy by sponsoring training programs and racing events, has
taken up the gauntlet against childhood obesity in Flint, Michigan. As part of a study by
Michigan State University, the Foundation partnered with Vericom to provide
ChannelCare digital signage at Eisenhower Elementary School in Flint. The goal of the
project is to attack childhood obesity using relevant and clinically accurate
educational content where it can have a direct impact on motivating and inspiring
children, educators, and administrators. ChannelCare’s visual communications
catalyze behavior change in audiences, prompting them to make appointments, attend
screenings, participate in their own healthcare, get active, and more.