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Featured Case Study:

“Like radio, print ads, and direct mail, SoundCare is an integral part of our marketing strategy. It provides a significant return on investment for Emory Healthcare.”

Una Hutton-Newman,
Sr. Director of Emory Healthcare Marketing

NEWSLETTER SIGNUP
HealthLink
Newsletter Archives
2012
May Testing for Celiac Disease: Who, What and Why?
April The Five D’s of Brand Strategy
Part 1: Discovery and Design Phases
March 3 Secrets to Effective Digital Signage Nursing Communications
February Emotional v. Rational Advertising –
What’s right for your hospital and when?
January Providing Gluten-Free Services Can Make a Difference
2011
December 5 Benefits to Digital Signage Communication in Hospitals
November Hospitals will be rewarded for Quality Care
October The Gluten-Free Market

How a willingness to try new things leads one healthcare marketer from archeology to driving social media
September Can’t shorten the wait? Change its “perception.”
August Ashley Link of Lakeland Regional Medical Center
July Physicians are not your (Facebook) friends
June Hospitals put patients first with Chief Experience Officers
May Boning up on good health promotion
April Healthcare checks into Foursquare
March Disconnect between CEOs and marketers
should signal a wake-up call
February To Your Health – How Reform is Shifting the Equation
from Sickness to Wellness
January Communicating so patients understand
2010
December Communications that align audiences to increase patient safety
November How hospitals can stay relevant
October Why is it so hard for hospital staff to follow HIPAA rules when using social media?
September Hearing Patients Tell Their Stories
August Return on Investment Analysis for Healthcare Marketing
July More Thoughts on Reform and Its Implications for
Healthcare Organizations
June The Courage to Innovate
May Recent headlines provide a lesson for hospitals
April Healthcare reform may mean marketing reform
March Digital Signage Communications
Engaging your audiences: Employees and Clinical Staff
February Managing a crisis in the new media world
January Social Media, Marketing and Public Relations – What’s the link?
 
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